Here is a quick tutorial on how to get those gold stars to show up when someone searches for your site. This is both easy and should help improve customer interactions as well as click through rate.
- Local SEO: All you need is reviews on google and they will automatically appear in the review breakout box. I wish there was more to it than that, but there isn’t. Encourage your customers to leave you a review on google and the rest will take care of itself :)
- Organic SEO: This requires a Schema Markup (snippet of code) that by default shows any review, but you can choose a custom product or service to better match the page content if needed. Schema Markups allow google bots to index the page and find reviews. (There is an example of a schema that you can use at the bottom of this page as well as a link to test it to see if you need to fix anything.)
- There are two ways to get reviews to show up in AdWords Results: Get 150 reviews on google seller rating, or through local extensions. In order to get the second to work, you need to link your Google My Business account with an active email and verify your phone number with google.
You can use this Link to follow step by step to get your account verified:)
<div itemscope itemtype=”http://schema.org/Product”>
<img itemprop=”image” src=”image-link.jpg” alt=”Product Name“/>
<span itemprop=”name”>Product Name</span>
<div itemprop=”aggregateRating itemscope itemtype=”http://schema.org/AggregateRating”>
out of <span itemprop=”bestRating”>5</span>
based on <span itemprop=”ratingCount”>301</span> user ratings.