For all of you noobs out there who grew up with the internet in their hand, you probably can't comprehend a world without banner ads.
You see, the only thing that really matters is if you can capture somebody's attention. For example, right now. I have your complete and total attention. You're staring at your screen, reading these words and thinking certain thoughts in response.
The internet provides businesses with hundreds of billions of opportunities to reach customers in the exact moment that matter most. People are out there right now doing the exact same thing as you, staring at a screen, but they are shopping for products. More specifically, they're shopping for your product. If they're not seeing your banner ads right now then they are seeing your competitors.
Don't believe me? The proof is that you are on our website right now instead of any one of our competitors. The Principle is the exact same for you.
If you are like 93% of the people who visit this page, you performed a search on Google, saw our text ad, visiting our website, left without filling out the form or calling us, was browsing the internet and then saw a big green ad talking about the first Banner to ever exist and now you are here.
If you would like us to help you do the same thing for your business then give us a call.
And in the meantime, I'm going to tell you everything I know about the first Banner ad ever.
This is an excerpt from my eBook, The Programmatic Playbook. If you are falling in love with online advertising and want to learn everything I've learned in the past 10 years, presented in story form then you will love The Programmatic Playbook.
On October 27th, 1994, the first Banner ad appeared on hotwire.com by AT&T.
It got a 44% click-through rate and drove a massive amount of traffic.
I was only about nine years old at the time, but I don't remember anybody having an iPhone so you could assume that 100% of that traffic was desktop traffic.
This was a simple as it ever got. one banner, on one website, to one device.
As demand for advertising increased, it was quickly realized that the current processes of humans calling eachother to buy and sell internet traffic was very limiting.
A tool called a demand-side platform was invented to help speed things up.
Two of the most popular demand-side platforms in 2017 and 18 and most likely 19 and beyond are Google AdWords and Facebook Ads Manager. This book will speak specifically about those two tools, however I'll create more content for tools like Doubleclick Bid Manager and more.
A demand-side platform gives an Advertiser access to potentially millions of different websites. The platform categorizes its content and allows the advertiser to..
That's all for now 👍